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Tqfarma is a cutting-edge healthcare platform that meets the evolving needs of medical professionals by providing them with updated information on drugs, mechanisms of action, and news in multiple specialties, along with practical resources for their daily practice. In today's fast-paced medical environment, healthcare professionals often rely on online resources to stay informed and knowledgeable. They seek personalized content and engaging experiences. Recognizing the challenge of attracting the attention of healthcare staff with limited time, Tqfarma leverages digital channels to deliver information in a clear, concise, and accessible manner.
My Role: UI/UX Design. Collaborate on the project with a talented team of designers and developers.
Tools: Figma, Photoshop, Illustrator
Tqfarma's target audience is made up of medical professionals and healthcare personnel.
I have proposed a design for a clearer interface that uses colors and iconographies that are related to the brand and create a modern look. This design aims to improve the user experience by making the interface more intuitive and visually appealing.
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Tqfarma stands as a leading digital platform for medical professionals in Colombia, with an impressive 43% brand recognition rate among healthcare workers. The platform has cultivated a strong user base of over 48,753 registered users, who regularly engage through its platform and targeted email campaigns.