As a marketing designer, my role is to help corporate brands create compelling visual communications that promote their products and services, engage their audiences, and build brand awareness. To do this effectively, I work closely with my clients to understand their brand values and guidelines, and then apply them consistently across all marketing materials.
One project that demonstrates my expertise in managing a corporate brand and applying brand guidelines is my work for TQ, a leading provider of pharmaceutical products solutions for the healthcare industry.
My first step was to review their brand guidelines and develop a comprehensive understanding of their values and messaging.
Using this information, I created a suite of marketing materials, including brochures, presentations, videos and digital ads, that were all aligned with TQ brand guidelines. I made sure to use the company's designated colors, fonts, and imagery, and ensured that all messaging was consistent with their brand voice. By following TQ brand guidelines and applying them consistently across all marketing materials, I was able to help them establish a strong and consistent visual identity that resonated with their target audience.
My role: Head of design • Digital • Print
Tools: Photoshop • Illustrator • HTML/CSS • Dreamweaver • After Effects • Premier
